What is SEO
What is SEO SEO, or search engine optimization, is a subset of the umbrella term “Search Engine Marketing” (SEM). Properly applied, search engine optimization allows your site to not only be seen by the search engines but, when a search term (either keywords or phrases) is entered, offers the ability to rank very high in the search engine results pages. Hiring a SEO company or not ? Many people hire professional consultants to perform SEO, while others attempt to do it themselves, which you certainly can – it’s not rocket science. There really are no secrets – it just takes a lot of continuous work and an understanding of people, search engines, algorithms and toolsets. An important first step for an effective SEO plan is to perform heavy competitive analysis. In fact, if you search in Goggle for a key term or phrase related to your field and website, you should look at the first three to five websites that come up on the first page of your Goggle search results. These folks